• Holiday Membership Mixer

  • eCommerce Marketing Specialist

    Pasolivo Olive Oil
    Job Description
    Are you skilled at developing and executing strategies to increase a company’s presence online and ultimately their bottom line?** The E-Commerce Marketing Specialist is responsible for assisting in the development and implementation of content, merchandising and campaigning to support Pasolivo digital marketing and influencer initiatives.**
     
    Come work for an industry recognized brand! Pasolivo is an award winning California Olive Oil Orchard based in Paso Robles, California with exciting growth opportunities. Learn more about our company at www.pasolivo.com!**
     
    **This role will be based in Paso Robles, CA and  will work closely with the TROY Group, a parent company,  marketing team in Wheeling, WV.**

    Major Areas of Accountability:**
     
    • Manage and report online marketing initiatives using a proactive, data driven approach.
    • Add, maintain or edit product descriptions, fields, attributes, images, videos and other data using Pasolivo's Magento ecommerce system.
    • Create or edit content pages (like store, press release, home page or customer service pages) using Magento CMS tools.
    • Create, maintain or edit promotional content on site (banners, coupon codes, etc.) to support ongoing promotions.
    • Review site analytics and reporting to optimize search result pages and queries.
    • Maintain and optimize product titles, descriptions, fields, attributes and images across the store.
    • Key contributor to SEO/SEM team.
    • Help create and coordinate the execution of email and social media campaigns.
    • Develop affiliate network to drive incremental sales.
    • Build influencer campaigns to target key opportunities to promote the Pasolivo brand.
    • Create initiatives to engage online consumers directly through customer reviews, Q&A and other avenues with the goals of new customer acquisition and increased customer loyalty.
    • Perform market research to ensure the Pasolivo brand and products maintain a competitive position within the marketplace.
    • Monitor competitive and consumer trends; leverage insights for improvement of marketing initiatives.
    • Exceed key monthly and yearly e-commerce revenue targets.
    • Perform other duties as assigned.

    Requirements for Position: **
     
    • Basic to intermediate experience with HTML preferred.
    • Strong understanding of email marketing and email programs preferred.
    • Experience using online content management tools similar to Magento.
    • Travel required.
    • Strong attention to detail including spelling and grammar.
    • Must be organized and self-driven to maintain high productivity.
    • Experience within the e-commerce industry and/or CPG background preferred.
    • BS Degree in Marketing or related discipline required; minimum
    Contact Information