• Holiday Membership Mixer

  • Marketing & Public Relations Coordinator

    Paso Robles Chamber of Commerce and Visitor Center
    Job Description
    POSITION: Marketing & Public Relations Coordinator
    REPORTS TO: President/CEO
    STATUS: Full or Part-Time Available/Non-Exempt
      
    GENERAL FUNCTION: The Marketing & Public Relations Coordinator reports to the President/CEO and is responsible for executing the marketing and public relations needs of the Chamber. As needed, the Marketing & Public Relations Coordinator may be required to work a varied schedule that may include evenings, nights and weekends. 
     
    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned:
    1. Direct the creation, implementation and measurement of a comprehensive marketing, communications, and public relations program that will enhance the organization’s image and position within the marketplace
    2. Set timelines and develop messaging that ensures brand consistency as well as Chamber programs and event promotion across multiple platforms and through available partnerships
    3. In coordination with the Events Coordinator design and produce event promotion advertising and related communications including Press Releases
    4. In coordination with Membership Division design and produce sales collateral 
    5. Oversee the Chamber website and Economic Development microsite; responsible for creation, editing and proofing of content as well as implementing web marketing strategies to augment usage, increase online presence and create revenue streams
    6. Coordinate and oversee social media accounts; maintaining accurate information and create relevant content to promote Chamber resources, programs and events 
    7. Direct the editorial content, design, production, distribution and revenue stream opportunities of all Chamber publications including but not limited to the Discovery Guide, Relocation Guide, and Business Plan
    8. Serve as direct point of contact for public relations including scheduling interviews, providing quotes/photos/etc. and media attendance at Chamber related functions
    9. Develop and execute advertising campaigns with media partners
    10. Work with Chamber Members for timely and usable advertising submissions
    11. Design, edit, proofread, and revise communication creatives and distribute marketing and promotional materials, both in print and electronic format
    12. Sell or assist in the sales process for advertising/sponsorship packages to Members as applicable
    13. Responsible for reporting, tracking and as needed assisting President/CEO with budgeting
    14. Assist with other special projects and publications as needed
     
    REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
    1. Minimum two years’ experience or training in public relations, advertising, mass communication, marketing or communications design
    2. Experience developing a variety of marketing and promotional materials
    3. Experience managing social media accounts
    4. Experience with market research and assessment
    5. Knowledge of web and social media analytic tools
    6. Excellent interpersonal and communication skills
    7. Ability to complete work assignments in the allotted time frame
    8. Strong follow-up and organizational skills
    9. Professional appearance
    10. Skilled in the use of Microsoft Office Suite and ability to learn new computer programs
    RELATIONSHIPS:
    Maintain appropriate relationships with other associations, vendors and media to enhance the image of the Paso Robles Chamber of Commerce.
     
    PHYSICAL DEMANDS:
    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    • The employee must regularly lift and /or move up to 10 pounds; frequently lift and/or move up to 25 pounds. 
    • Specific vision abilities required by this job include close vision and the ability to adjust focus.
    • While performing the duties of this job, the employee is regularly required to sit; use hands to type, handle, or feel and talk or hear.
    • The employee is frequently required to reach with hands and arms.
    • The employee is occasionally required to stand; walk, stoop, kneel, and crouch.
     
    WORK ENVIRONMENT: Typical office environment for daily operations.
     
    Note: Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons.  The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position. This job description does not constitute a contract for employment. 
     
    Contact Information